Homework 29 - Merchants of Cool

Even though people in this world are trying to hard to achieve this self understanding of "cool", it all doesn't really matter. If one ask the question of "So what?" it shows how people have little understanding of what is around them, the ideals of people leeching off another is common through out history. different people try to make others buy into their own ideas and to sell the people today a dying product. in this world there is mass manipulation but all they doesn't matter since even if we as people try and change it there will always be the merchandizing of "cool" through out the world. In the merchants of cool it showed how companies will always grab all these sub cultures and us them for their own gain to increase popularity and growth. by taking what is famous and to make people think they have the voice, is not wrong but the natural state of society today.

According to the merchants of cool the best manipulation technique is giving the audience a voice and allowing them to say what goes on a show, like on MTV there are no real shows just a bunch of advertisement that draw the viewer in into watching and buying the products they are sponsoring. it is also hard to manipulate the viewers with the same thing for a long time, since the different techniques wear out and the viewers or the teens are able to block out that type of advertising. But in many ways these ways these things still influence people and they might still work to some extent.

Advertising should never be banned since there are many types of advertising and in this world is it is banned to some ages old or younger advertising's might affect those ages since there is always advertising around you and no one can escape from it. In the merchants of cool it talked about how a normal walk today is like strolling through a mall, teens process over 3000 advertising per day they can never escape it. it is all around you and even with the banning those in that age rang will still experience and be influent by these merchants.

It is no evil for the corporations to manipulate the minds of the young since people grow up and will soon manipulate people younger than them like an endless cycle that the person manipulated will be the manipulator. the people studying the "coolness" of today were kids once and were affected by companies to products like what they are doing to humans today.

All people like Mos has the choice to who sponsors them in the revolutions since as they get more popular maybe not as fast as with the corporations, they will be a corporations themselves and manipulating others to their own desire to buy their music, there is no escape no matter what approach one takes in this revolution and eventually the higher corporations will find someone as good since they are paying over 10000 dollars to see what is cool today.

There is no way to tell is the form of advertising sexuality is a crime and people shouldn't do it, but the form of changing people to be the perfect puppet would be a crime like what disney is doing to their new stars training them and shaping them to the images parents and kids would like, they would make models and use them to their own personal gain, by messing with natural talent and making humans test subjects for the perfect advertising puppet.